Victoria’s Secret Beauty
- Role
- Senior Designer
- Years
- 2006–2012
- Discipline
- Retail, campaigns, photo direction
As a senior designer, I partnered with world-class photographers, collaborating with Visual Merchandising and Retail teams to enhance customer experiences in 1,000+ retail locations. Leading strategic creative efforts for PR, direct mail, advertising, in-store signage, and window displays, I also conceptualized and directed product photoshoots to launch new products.